Kiko
Cosmetics.
A beautiful loyalty app designed to engage customers and promote Kiko’s new loyalty program, built around a fresher, younger, more colorful tone of voice for the brand.
A loyalty app that doesn’t feel like one.
Kiko was launching a new loyalty program and needed a mobile surface that did more than tally points. The brief was a beautiful loyalty app designed to engage customers and promote the program. But the real opportunity was bigger: a place where the brand could take on a tone of voice that felt young, fresh, and colorful.
Kisses, not points.
The points became kisses: a small visual and verbal pun that gave the brand somewhere to flirt. Earned through purchases and through interaction with the app itself; redeemable for products, samples, and experiences.
The system gave the brand a unit of language as well as currency: the app could give kisses, send kisses, ask for kisses, and the language stayed consistent across notifications, rewards, and product surfaces.
Editorial color, playful copy.
The visual system leans into soft palettes, generous type, and a copy voice that takes itself less seriously than most beauty apps. The brand stays Kiko, but it gets to be playful without abandoning its position.
A pitch with legs.
The work was developed as a pitch for Kiko and shaped the client’s thinking about how a loyalty layer could become a brand surface in its own right, not a punch card with a logo on it.